Brooklyn Tweed’s Tones yarn combined breed-specific American wool with an innovative “tone pairs” concept — light and dark heathered bases overdyed into coordinating shades of the same color.

To launch the product, we developed the tagline “one color, two shades” and created a suite of supporting content, including infographics, videos, newsletters, and other media. This campaign aimed to clearly illustrate the concept, educate customers on the product’s unique dye process, and spark creative inspiration for crafters.