Brooklyn Tweed’s Re-Ply Rambouillet yarn launch turned surplus into spotlight. By reimagining excess production inventory, the team created a plush, couture-inspired cabled yarn in a sophisticated color palette.

To support the launch, we developed a comprehensive campaign with the tagline “Repurpose. Recycle. Re-Ply.” The launch included web content, newsletters, video, a community knit-along, and influencer partnerships that amplified reach and sparked creative buzz.

Centered on sustainability and reinvention, the campaign invited customers to engage with the brand’s values through beautiful, functional design.